Data protection at a glance
Data collection on our website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. The contact details can be found in the imprint of this website.
How do we collect your data?
Your data is collected on the one hand by you informing us of it. For example, this can be data that you enter in a contact form.
Other data is automatically collected when you visit the website through our IT systems. These are mainly technical data (e.g. internet browser, operating system or time of page view). The collection of this data takes place automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure a flawless provision of the website. Other data may be used to analyze your user behavior.
What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the rectification, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.
Third-party analytics tools and tools
You may object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.
General notes and mandatory information
The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
We would like to point out that data transmission over the Internet (e.g. when communicating via e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.
Note to the responsible body
The responsible body for data processing on this website is:
Cannstatter Strasse 74/1
D-70734 – Fellbach
Email: [email protected]
The controller is the natural or legal person who decides alone or together with others on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Withdrawal of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right of objection to data collection in special cases as well as direct marketing (Art. 21 GDPR)
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (opposition under Art. 21 sec. 2 GDPR).
Right of appeal to the competent supervisory authority
In the event of infringements of the GDPR, the persons concerned shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of alleged infringement. The right of appeal shall be without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in the performance of a contract, either to itself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this is only done as far as it is technically feasible.
Encrypted payment transactions on this website
If, after the conclusion of a paid contract, there is an obligation to provide us with your payment data (e.g. account number with direct debit authorisation), this data will be required for payment processing.
Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock icon in your browser line.
In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, blocking, deletion and correction
Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to rectification, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for further questions on the subject of personal data.
Right to restrict processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data has been /happens illegally, you can request the restriction of the data processing instead of the deletion.
- If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you object under Article 21(4) 1 GDPR, a balance must be made between your and our interests. As long as it is not clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may only be used with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest in the European Union or of a Member State.
Objection to promotional emails
The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, e.g. by spam e-mails.
Data collection on our website
Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.
Most of the cookies we use are so-called “session cookies”. They will be deleted automatically at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.
You can set your browser to inform you about the setting of cookies and to allow cookies only on a case-by-case basis, to exclude the acceptance of cookies for certain cases or in general, and to automatically delete cookies when you close the browser. to activate. When disabling cookies, the functionality of this website may be limited.
Cookies, which are necessary for the electronic communication process or for the provision of certain functions that you want (e.g. shopping cart function), are determined on the basis of Art. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your browsing behaviour) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- operating system used
- Referrer URL
- Host name of the accessing machine
- Time of server request
- IP address
This data is not merged with other data sources.
The collection of this data shall be carried out on the basis of Article 6(4) of the 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.
You may object to Hotjar’s storage of a user profile and information about your visit to our website and the setting of Hotjar Tracking Cookies on other websites by clicking this opt-out link.
Registration on this website
You can register on our website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse registration.
For important changes, such as the scope of the offer or in the case of technically necessary changes, we use the e-mail address provided at the time of registration in order to inform you in this way.
The data entered during registration will be processed on the basis of your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke your consent at any time. An informal communication by e-mail to us is sufficient. The legality of the data processing that has already been carried out remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.
Registration with Facebook Connect
Instead of registering directly on our website, you can register with Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
If you decide to register with Facebook Connect and click on the “Login with Facebook” / “Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can register with your usage data. This will link your Facebook profile to our website or services. This link gives us access to your data stored on Facebook. These are mainly:
- Facebook name
- Facebook profile and cover image
- Facebook cover image
- email address stored on Facebook
- Facebook ID
- Facebook Friends Lists
- Facebook Likes (“Like me”)
This information is used to set up, deploy and personalize your account.
Registration with Facebook-Connect and the associated data processing processes are based on your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that it is necessary for the establishment, content or change of the legal relationship (stock data). This is done on the basis of Article 6(6) of the 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We only collect, process and use personal data about the use of our Internet pages (use data) to the extent necessary to enable or charge the user for the use of the service.
The customer data collected will be deleted after the conclusion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transfer at the conclusion of the contract for online shops, retailers and dispatch of goods
We only transmit personal data to third parties if this is necessary in the context of the contract processing, for example to the companies entrusted with the delivery of the goods or to the credit institution entrusted with the payment processing. Further transmission of the data does not take place or only if you have expressly consented to the transfer. Your data will not be passed on to third parties without express consent, for example for the purposes of advertising.
The basis for data processing is Article 6(4) of the 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Data transfer at the time of conclusion of the contract for services and digital content
We only transmit personal data to third parties if this is necessary in the context of the contract processing, for example to the credit institution entrusted with the payment processing.
Further transmission of the data does not take place or only if you have expressly consented to the transfer. Your data will not be passed on to third parties without express consent, for example for the purposes of advertising.
The basis for data processing is Article 6(4) of the 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Facebook plugins (Like & Share button)
Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.
The use of the Facebook plugins is based on Art. 1 lit. f GDPR. The website operator has a legitimate interest in increasing the visibility possible on social media.
On our pages functions of the service Instagram are integrated. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Instagram.
The use of the Instagram plugin is based on Art. 1 lit. f GDPR. The website operator has a legitimate interest in increasing the visibility possible on social media.
Plugins of the social network Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”) are integrated on this website. You can recognize the Pinterest plugin by the “Pin it button” on our site.
Analysis tools and advertising
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimize both its website offer and its advertising.
We have activated the IP anonymization feature on this website. This will shorten your IP address from Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compile reports on website activity and other services relating to website activity and internet usage. to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by using the browser plug-in available at the following link. download and install: https://tools.google.com/dlpage/gaoptout?hl=de.
Opposition to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent the collection of your data on future visits to this website: Disable Google Analytics.
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographics at Google Analytics
This website uses the “demographic characteristics” feature of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of page visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. This data cannot be associated with a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Opposition to data collection”.
Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This allows the behaviour of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising activities.
The collected data are anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This allows Facebook to run ads on Facebook pages as well as outside facebook. This use of the data cannot be influenced by us as a site operator.
The use of Facebook pixels is based on Art. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising activities, including social media.
You can also disable the Custom Audiences remarketing feature in the Ads Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you don’t have a Facebook account, you can disable Usage-Based Advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
If you wish to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you receive the newsletter. agree. Further data are not collected or only on a voluntary basis. We use this data exclusively for the sending of the requested information and do not pass it on to third parties.
The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you have stored with us for the purpose of receiving the newsletter will be stored by us until you are served in the newsletter and deleted after the newsletter has been unsubscribed. Data that has been stored by us for other purposes remains unaffected.
This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that can be used, among other things, to organize and analyze the sending of newsletters. If you enter data for the purpose of receiving the newsletter (e.g. e-mail address), it will be stored on MailChimp’s servers in the USA.
MailChimp is certified according to the “EU-US Privacy Shield”. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European data protection standards in the US.
With the help of MailChimp we can analyze our newsletter campaigns. When you open an e-mail sent with MailChimp, a file (so-called web-beacon) contained in the e-mail connects to MailChimp’s servers in the United States. This allows you to determine whether a newsletter message has been opened and which links have been clicked if necessary. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients.
If you do not want an analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message. You can also unsubscribe from the newsletter directly on the website.
The data is processed on the basis of your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribe from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you have stored with us for the purpose of receiving the newsletter will be stored by us until you are served in the newsletter and will be deleted from our servers as well as from MailChimp’s servers after you have unsubscribed from the newsletter. Data that has been stored by us for other purposes remains unaffected.
Completion of a data processing agreement
We have entered into a so-called “Data Processing Agreement” with MailChimp in which we oblige MailChimp to protect our customers’ data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.
Plugins and tools
Google Web Fonts
This page uses so-called web fonts provided by Google to display fonts in a consistent way. When you visit a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This will make Google aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Article 6(4) of the 1 lit. f GDPR.
If your browser does not support web fonts, a default font will be used by your computer.
On our website we offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.A.R.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
If you select the payment via PayPal, the payment data you enter will be transmitted to PayPal.
Your data will be transmitted to PayPal on the basis of Art. 1 lit. a GDPR (consent) and Art. 1 lit. b GDPR (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past.